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Curriculum Vitae

Abdullah Rizwan

Digital Marketer · Meta Ads Specialist · Founder, AR Digital Agency

Profile

About me

Digital marketer and founder of AR Digital Agency, Lahore. I plan and run Meta (Facebook & Instagram) campaigns end-to-end — tracking setup, audiences, creatives and weekly optimisation — for local businesses and real estate projects, and report results in clear numbers clients can act on.

Experience

Work history

Founder & Lead Digital Marketer

Jun 2025 – Present
AR Digital Agency · Lahore
  • Built and run a digital marketing agency serving local businesses and real estate projects, and pursuing international clients.
  • Plan and manage Meta ad campaigns: objectives, audiences, creative testing and budget optimisation.
  • Set up Meta Pixel, Conversions API and custom audiences so campaigns optimise for real enquiries.
  • Designed service packages (Basic, Gold, Elite Growth) and built the agency WordPress website with WhatsApp-first lead capture.

Real Estate Marketing & Sales

2025 – Present
ARProperties · Lahore
  • Market housing projects across Lahore through lead-generation ads, launch creatives and reels.
  • Produce bilingual (English / Roman Urdu) property content for Facebook and Instagram.
  • Follow up on leads and support buyers from first enquiry to site visit.
Selected work

Brands I’ve worked with

Real estateAmanah Residential Towers

Lead-gen campaigns, creatives and a lead roadmap.

AutomotiveSigma Autos

Google Business Profile optimisation for Maps visibility.

E-commerceGiftynes

Page setup and content for a gift-basket brand.

Real estateARProperties

Campaigns and bilingual content for Lahore housing projects.

EdTech · AIAJ Technologies

Branding and marketing content for an AI courses company.

AgencyNexora Digital

Marketing reel and promotional video content.

Skills

What I do best

Paid advertising

Lead form campaigns, retargeting, A/B creative testing, budget optimisation

Tracking & data

Pixel & CAPI setup, custom & lookalike audiences, campaign reporting

Content & brand

Content calendars, reels, bilingual copywriting, brand identity

Web & local search

WordPress sites, landing pages, Google Business Profile, local SEO

Want to work together?

Message me on WhatsApp for a free 15-minute call about your business.

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